Privacy Notice
This notice explains how Eric Maina ("I", "me"), based in Nairobi, Kenya, collects and uses personal information in connection with the Dating Clarity coaching service and ericmaina.com. I am the data controller for the information described here.
Privacy contact: eric@ericmaina.com
Who this applies to
This notice applies to website visitors, applicants, people who take part in a fit conversation and coaching clients. Kenyan data-protection law applies to my processing. Additional privacy laws, including the EU or UK GDPR, may apply depending on where a person is located and how the service is offered to them.
Information I collect
- Contact and application information: your name, email address, optional phone or WhatsApp number, location or time zone, availability, and the answers you choose to provide about your situation and goals.
- Coaching information: intake responses, session notes, correspondence, reflection exercises and the guides or documents created during the programme.
- Sensitive and private information: relationship or marital status, family or private-affairs information and, only where you choose to disclose it and it is relevant, limited health or wellbeing information. Please do not provide more than is needed.
- Administration and transaction information: the programme purchased, agreement status, payment confirmation, invoice details and scheduling history. M-Pesa or the card provider processes payment credentials; I do not receive or store full card details or your M-Pesa PIN.
- Technical information: basic server logs needed to deliver and protect the site, such as IP address, browser type, timestamps and requested pages. If you separately consent, Google Analytics and/or the Meta Pixel may also collect device, usage and campaign-attribution data.
Minimise third-party information. Describe behaviour or events without names, contact details, employer details or other information that identifies a partner, family member or another person unless it is genuinely necessary.
Where information comes from
Most information comes directly from you through the website, Tally application, email, WhatsApp, scheduling, payment and coaching conversations. Technical information comes from your browser, device and the providers used to operate the service.
Why I use information and the lawful basis
| Purpose | Lawful basis |
|---|---|
| Respond to an enquiry, assess fit and arrange a Clarity Conversation. | Steps taken at your request before entering a contract and my legitimate interest in operating an appropriate, safe service. |
| Provide coaching, prepare materials, communicate with you and administer the programme. | Performance of the coaching contract. Where sensitive personal data is processed, I also rely on explicit consent where the law requires it. |
| Process and document payment, maintain business records and handle disputes. | Performance of the contract, compliance with legal obligations and legitimate interests in accounting and protecting legal rights. |
| Protect a person's vital interests or comply with a lawful disclosure requirement. | Vital interests or legal obligation, as applicable. |
| Measure website use with Google Analytics. | Your optional analytics consent. |
| Measure advertising with the Meta Pixel. | Your separate optional advertising consent. |
You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before withdrawal. If information is needed to provide the programme, declining or withdrawing it may mean I cannot safely or effectively continue the service.
Who receives information
I do not sell personal information. I share only what is reasonably necessary with providers used to operate the service, which may include:
- Tally for the application form;
- website hosting and security providers for delivering and protecting the site;
- scheduling, video-conferencing, email or messaging providers used for the fit conversation and programme;
- M-Pesa and the selected card-payment provider for transactions;
- Google Analytics if you consent to analytics; and
- Meta if you consent to advertising measurement.
Some providers act as processors under my instructions; others, particularly payment and advertising platforms, may act as independent controllers for parts of their processing. Information may also be disclosed to a professional adviser or authority where reasonably necessary to comply with law, respond to a valid legal process, protect someone from imminent or likely danger, or establish or defend legal rights.
International transfers
I am based in Kenya. Some providers may process information in other countries. Before using a provider for personal or sensitive information, I assess its location, terms and safeguards. Where law requires it, a transfer will rely on an adequacy decision, appropriate contractual or organisational safeguards, or another lawful transfer basis. Sensitive personal data will not be transferred outside Kenya solely on implied consent.
Security and confidentiality
I use proportionate technical and organisational measures designed to protect information, including access controls, secure accounts, provider due diligence, limited collection and deletion routines. Coaching information is accessible only to people who need it to deliver or administer the service, subject to confidentiality duties.
No internet, email, messaging or storage system can be guaranteed completely secure. Please use a private device and location where practical, protect your accounts and avoid sending highly sensitive details through ordinary messaging.
Sessions are not recorded by default. Coaching content is not put into a generative-AI tool unless you are told in advance, the privacy and confidentiality implications are assessed, and a lawful basis and any required consent are in place.
If a personal-data incident occurs, I will investigate, limit further exposure and notify the regulator and affected people where and within the time required by applicable law.
How long I keep information
| Record | Standard retention |
|---|---|
| Incomplete or unsuccessful applications and fit-conversation notes | Up to 90 days after the last meaningful contact, unless a longer period is needed to resolve a complaint or legal issue. |
| Client intake, coaching notes, correspondence and programme documents | Up to 24 months after the engagement ends, unless law, a complaint or a legal claim requires longer retention. |
| Agreements, invoices and payment or accounting records | For the period required by applicable tax, accounting and legal rules. |
| Cookie or browser-storage preference | 180 days, after which the site asks again. |
Records are then securely deleted or anonymised where reasonably possible. Limited backup copies may remain until they are overwritten in the ordinary backup cycle.
Your privacy rights
Subject to applicable law and any lawful exception, you may ask to be informed about processing; access your information; correct inaccurate or misleading information; request deletion; object to or restrict processing; receive portable data where that right applies; and withdraw consent.
To make a request, email eric@ericmaina.com. I may ask for information needed to verify your identity and will respond within the period required by the law that applies to the request.
If you are dissatisfied, you may first contact me so I can try to resolve the issue. You may also complain to Kenya's Office of the Data Protection Commissioner. If EU or UK law applies, you may also complain to the relevant local supervisory authority.
Cookies and browser storage
The site stores one essential privacy-choice record in your browser so it can remember your selections. Optional Google Analytics and Meta advertising technologies remain off unless you select the relevant category. You can reopen Cookie settings from the site footer at any time. Withdrawing a category prevents it from loading on later page views; the site also attempts to remove related first-party cookies.
Children
The website and programme are for adults aged 18 or over. I do not knowingly invite applications from children. If you believe a child has provided information, please contact me so it can be reviewed and deleted where appropriate.
Automated decisions and marketing
I do not use automated decision-making to accept or reject coaching applicants. I do not add applicants to a marketing list merely because they applied. Any future marketing subscription will require a separate opt-in and will include a way to unsubscribe.
Changes to this notice
I may update this notice when the service, providers or law changes. The date at the top will show the latest revision. Material changes affecting active clients will be communicated where appropriate.